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Fleet Feet Longmeadow

Local outreach design for a national run-specialty franchise

Two pieces from a few months spent as the marketing and community outreach coordinator for a Fleet Feet franchise—a custom-illustrated ad for the store's racing team and an event announcement for a trail running series that sold out fast enough to need a waitlist.

Role
Marketing and Community Outreach Coordinator
Scope
Event promotion & ad design—illustration, social graphics
Timeline
2022–2023 · Fleet Feet Longmeadow, MA
  • Campaign

Overview

I previously worked as the Marketing and Community Outreach Coordinator for the Fleet Feet location in Longmeadow, MA. The work was small-scale and fast-turnaround compared to higher ed, which is most of what’s on this site, but it’s a more fun, more athletic side of the same design instincts.

Custom illustrated ad for the Fleet Feet Longmeadow racing team

Racing team ad

A custom illustration and a loose, energetic logotype for the store’s racing team—no real information to convey, just personality for a team of local runners repping the shop.

Fleet Feet trail running series event announcement

Trail running series announcement

An event announcement for a trail running series the store hosted. It was popular enough to fill up and generate a waitlist shortly after going out.