Resumé | jackson goode

employment

2023 – Present

Amherst, MA

Primary creative voice for the school's brand, translating marketing goals into cohesive visual systems across digital and print.
Build and maintain brand systems at scale, from recruitment campaigns to donor initiatives.
Partner with production vendors, project managers, and stakeholders to keep every deliverable on-brand and on-deadline.

2023

West Springfield, MA

Designed 100+ banners and ads a month for the websites and social accounts of 8 dealerships.
Primary contact for 20+ vendors; tracked campaign performance in Google Ads, GA4, and Facebook Ad Manager.
Produced creative for PMax, retargeting, display, OTT, and Facebook campaigns, plus monthly email blasts to 2,000+ customers.

2022 – 2023

Longmeadow, MA

Grew audience engagement with social content and targeted campaigns, and maintained the store's website.
Organized community events with medical professionals, running groups, and charities.

2020 – 2022

UMass Amherst, Department of Art History

Amherst, MA

Built and delivered asynchronous online course content for a 30-student Art History survey.
Ran the department's social media and website, and produced its annual newsletter and graduation video.

2021

Atwood Museum of the Chatham Historical Society

Chatham, MA

Researched artifact provenance and contributed to curation decisions and exhibition texts for a year-long 2022 exhibition.

2018 – 2020

EtonHouse International Pre-School

Nanjing, China

Designed newsletters, templates, worksheets, and student books in InDesign and Illustrator, and produced parent-facing video projects.
Co-developed the school's English curriculum with two other educators.

2020 – 2022

University of Massachusetts Amherst

Major in Roman, minor in Nineteenth-Century European. Department Professional Development Grant, 2021.

2014 – 2018

Furman University